In what ways can companies ensure that their use of advanced technology tools enhances rather than detracts from the personalized, human touch in their customer interactions?

Companies can ensure that their use of advanced technology tools enhances the personalized, human touch in customer interactions by prioritizing empathy and understanding in their customer service training. They can also integrate AI and automation tools to streamline processes and free up time for employees to focus on building relationships with customers. Additionally, companies should regularly gather feedback from customers to ensure that technology is being used in a way that enhances their experience rather than detracts from it. By combining advanced technology with a human-centered approach, companies can create a seamless and personalized customer experience.