How can businesses effectively balance the use of technology and automation in gathering and addressing customer feedback while still maintaining a personal touch in their interactions with customers?

Businesses can effectively balance the use of technology and automation in gathering and addressing customer feedback by utilizing tools like surveys, analytics, and chatbots to collect and analyze data efficiently. They can maintain a personal touch by incorporating human interaction through personalized responses, follow-up calls, and feedback sessions to address individual customer needs. By combining technology with personalized customer interactions, businesses can create a seamless and efficient feedback process that enhances the overall customer experience.