How can companies strike a balance between utilizing technology to streamline customer feedback processes and maintaining a personalized touch in their interactions with customers for performance evaluations?

Companies can strike a balance by incorporating technology tools like surveys and feedback forms to collect customer feedback efficiently. They can also use data analytics to gain insights from the feedback and improve their performance. However, it is important for companies to still engage with customers on a personal level through personalized communication and addressing individual concerns to show that they value their feedback. By combining technology with personalized interactions, companies can streamline feedback processes while maintaining a human touch in their customer interactions for effective performance evaluations.