How can companies strike a balance between utilizing technology to improve customer interactions while still maintaining the personal touch that customers value in their experiences with a brand?

Companies can strike a balance by leveraging technology to enhance customer interactions through personalized messaging, AI-powered chatbots, and data analytics. By using these tools, companies can provide more efficient and tailored customer experiences. However, it is crucial for companies to also prioritize human interaction, such as offering live chat support or personalized follow-up emails, to maintain the personal touch that customers value. Finding the right mix of technology and human interaction will help companies build strong relationships with customers while maximizing efficiency and effectiveness in their interactions.