How can businesses strike a balance between using technology to enhance customer interactions and maintaining the personal touch and human connection that customers value in their interactions with companies?

Businesses can strike a balance by integrating technology that enhances customer interactions without replacing human connection. This can be achieved by using personalized messaging, chatbots for quick responses, and data analytics to better understand customer needs. Additionally, businesses can offer multiple channels for communication, such as phone, email, and social media, to cater to different preferences. Finally, training employees to effectively use technology while still prioritizing personalized interactions can help maintain the human touch customers value.