How can businesses effectively balance utilizing technology to enhance the customer experience while still maintaining a personal touch and human connection with their customers?

Businesses can effectively balance utilizing technology to enhance the customer experience by integrating automation and self-service options for efficiency, while also offering personalized interactions through targeted messaging and tailored recommendations. They can maintain a human connection by training employees to provide exceptional customer service, actively listening to feedback, and engaging with customers through various channels such as social media and live chat. By finding the right mix of technology and personal touch, businesses can create a seamless and memorable customer experience that meets the needs and preferences of their customers.