How can companies effectively balance using technology to enhance the customer experience while still maintaining a personal touch and human connection with their customers in today's digital age?

Companies can effectively balance using technology to enhance the customer experience by integrating personalized touches into their digital interactions. This can include using customer data to tailor recommendations or sending personalized messages. Additionally, companies can offer multiple channels for customer communication, such as chatbots for quick responses and human representatives for more complex issues. Lastly, companies should prioritize training their employees to provide exceptional customer service and ensure that human interaction remains a key component of the customer experience.