How can companies ensure that their employee CX ambassador program is not only effective in improving customer satisfaction and loyalty, but also sustainable in the long term?

Companies can ensure the effectiveness and sustainability of their employee CX ambassador program by providing comprehensive training and ongoing support to ambassadors. They should also establish clear goals and metrics to measure the impact of the program on customer satisfaction and loyalty. Additionally, companies should regularly gather feedback from both employees and customers to identify areas for improvement and make necessary adjustments to the program. Lastly, recognizing and rewarding ambassadors for their efforts can help maintain motivation and commitment to the program over the long term.