How can businesses strike a balance between utilizing technology to enhance the customer experience and maintaining a personal touch in customer interactions?

Businesses can strike a balance by using technology to streamline processes and improve efficiency, while still prioritizing personalized interactions with customers. This can be achieved by implementing customer relationship management systems that track individual preferences and interactions. Businesses can also offer a combination of self-service options and human interaction to cater to different customer preferences. Lastly, training employees to use technology effectively and encouraging them to build rapport with customers can help maintain a personal touch in customer interactions.