How can companies strike a balance between leveraging technology to streamline internal communication processes and maintaining a personal touch in their interactions with customers to enhance overall customer satisfaction levels?

Companies can strike a balance by using technology to automate routine internal communication tasks, freeing up time for employees to focus on more personalized interactions with customers. They can also use customer relationship management (CRM) systems to track customer preferences and history, allowing for more personalized interactions. Additionally, companies can incorporate chatbots or AI-powered tools to handle basic customer inquiries, while reserving human interaction for more complex or emotional situations. Overall, the key is to use technology as a tool to enhance, rather than replace, the personal touch in customer interactions.