In what ways can companies strike a balance between utilizing technology to enhance the customer service experience and maintaining a human touch in their interactions with customers in today's digital age?

Companies can strike a balance between technology and human touch by incorporating automated systems for routine tasks like order processing and customer inquiries, while reserving human interaction for more complex issues or personalized service. They can also train their employees to effectively use technology tools to streamline processes and improve efficiency, without sacrificing the personal touch in customer interactions. Additionally, companies can collect customer feedback through various digital channels to understand their preferences and tailor their services accordingly, ensuring a seamless blend of technology and human touch in customer service.