How can companies effectively balance the use of technology in customer service with the human touch to create a seamless and personalized experience for their customers?

Companies can effectively balance the use of technology in customer service by implementing automation tools for routine tasks, such as chatbots for FAQs, while reserving human interaction for more complex issues that require empathy and problem-solving skills. They can also utilize customer data from technology to personalize interactions and anticipate customer needs, enhancing the overall experience. Training employees to effectively use technology and emphasizing the importance of human connection in customer interactions can help create a seamless and personalized experience that combines the benefits of both technology and the human touch.