How can companies effectively balance utilizing technology to enhance their customer-focused culture while still maintaining a human touch in their interactions with customers?

Companies can effectively balance utilizing technology to enhance their customer-focused culture by using tools such as customer relationship management systems and chatbots to streamline communication and improve efficiency. However, they must also prioritize training employees to provide personalized and empathetic interactions with customers, ensuring that the human touch is not lost in the digital experience. Additionally, companies should actively seek feedback from customers to understand their preferences and adjust their technology-driven strategies accordingly to maintain a balance between automation and human interaction.