How can companies effectively balance the use of technology to enhance the customer experience while still maintaining a human touch and personalized approach in their interactions with customers?

Companies can effectively balance the use of technology and maintain a human touch by utilizing customer data to personalize interactions, such as recommending products based on past purchases. They can also incorporate AI chatbots for quick and efficient customer service, while still providing the option for customers to speak with a live representative for more complex issues. Additionally, companies can create a seamless omnichannel experience, where customers can easily transition between online and offline interactions for a more personalized experience. Ultimately, it's important for companies to continuously gather feedback from customers to understand their preferences and ensure that technology enhances, rather than replaces, the human connection.