How can businesses effectively balance the use of technology-driven self-service tools with the human touch to provide a personalized and seamless customer experience?

Businesses can effectively balance the use of technology-driven self-service tools with the human touch by incorporating automation for routine tasks, allowing human employees to focus on more complex and personalized interactions with customers. They can also offer multiple channels for customer support, including chatbots for quick responses and live customer service representatives for more personalized assistance. Additionally, businesses can use data analytics to personalize the customer experience based on individual preferences and behavior, while still maintaining a human touch by showing empathy and understanding during interactions. Overall, the key is to integrate technology seamlessly into the customer experience while still prioritizing human connections and personalized service.