In what ways can companies ensure that they are maintaining a balance between utilizing technology for data-driven personalization and incorporating human touch for emotional connections in their customer experience strategy?

Companies can maintain a balance between technology and human touch by investing in advanced data analytics tools to personalize customer experiences while also training their employees to provide empathetic and personalized interactions. They can also use customer feedback to continuously improve their strategies and ensure that they are meeting the emotional needs of their customers. Additionally, companies can create a seamless omnichannel experience that integrates both technology-driven personalization and human interactions to create a cohesive and engaging customer journey.