How can companies strike a balance between utilizing cutting-edge technology to enhance customer experience and maintaining a human touch in their interactions with customers?

Companies can strike a balance between utilizing cutting-edge technology and maintaining a human touch by integrating technology that enhances the customer experience without sacrificing personal interactions. This can involve using AI and automation for efficiency while still providing opportunities for human interaction when needed. Companies can also invest in training their employees to effectively use technology while maintaining a personalized touch in their customer interactions. Additionally, gathering feedback from customers regularly can help companies understand where technology can enhance the customer experience and where human interaction is preferred.