How can companies balance the use of advanced technology in their digital tools with maintaining a human touch to create a truly personalized and impactful customer experience?

Companies can balance the use of advanced technology by incorporating it as a tool to enhance rather than replace human interaction. This can be achieved by leveraging data analytics to understand customer preferences and behaviors, then using this information to personalize interactions. Additionally, companies can offer channels for customers to easily reach out to a human representative when needed, providing a seamless transition between technology and human touch. Ultimately, the key is to use technology to streamline processes and improve efficiency, while still prioritizing the human element to create a personalized and impactful customer experience.