How can companies effectively balance the use of technology and the human touch in their customer experience strategies to create a seamless and personalized experience for their customers?

Companies can effectively balance the use of technology and the human touch in their customer experience strategies by leveraging technology to streamline processes and provide efficient service, while also incorporating personalized interactions with customers through human touch. This can be achieved by using data and analytics to understand customer preferences and behavior, and then using this information to tailor interactions and offerings. By combining the convenience of technology with the personalization of human interaction, companies can create a seamless and personalized experience that meets the needs and expectations of their customers.