How can companies strike a balance between leveraging cutting-edge technology to enhance their customer experience strategies and maintaining the human touch that is essential for building strong relationships with consumers?

Companies can strike a balance by integrating technology that enhances the customer experience without replacing human interaction entirely. This can be achieved by using AI and automation for routine tasks, allowing employees to focus on more personalized interactions. Companies should also invest in training their staff to effectively utilize technology while still maintaining a human touch. Regular feedback from customers can help companies understand where technology can improve the customer experience without sacrificing the personal connection.