How can businesses strike a balance between utilizing technology to enhance customer engagement and maintaining a human touch in their interactions to build genuine, long-lasting relationships with customers?

Businesses can strike a balance between technology and human touch by using technology to personalize interactions based on customer data and preferences. They can also incorporate automated systems for efficiency but ensure that there are opportunities for human interaction when needed. Training employees to effectively engage with customers and provide personalized service can help build genuine relationships. Ultimately, businesses should focus on using technology as a tool to enhance the customer experience, rather than replacing human interaction entirely.