How can companies ensure that the implementation of technology to enhance customer engagement does not compromise the human touch and personalized experience that customers value?

Companies can ensure that the implementation of technology enhances customer engagement without compromising the human touch by striking a balance between automation and personal interaction. They can achieve this by using technology to gather data and insights about customer preferences and behaviors, and then using that information to personalize interactions and tailor messaging. Additionally, companies can train their employees to use technology as a tool to enhance, rather than replace, the human element of customer service. Lastly, regular feedback and communication with customers can help companies understand their needs and preferences, enabling them to continuously improve the customer experience.