In what ways can companies strike a balance between utilizing technology to enhance customer connections and maintaining a human touch in their interactions with customers in a digital-first world?

Companies can strike a balance between utilizing technology and maintaining a human touch by personalizing digital interactions through data-driven insights to create a more tailored customer experience. They can also incorporate chatbots and AI to handle routine inquiries, freeing up human agents to focus on more complex issues and provide personalized assistance. Additionally, companies can leverage social media and online communities to engage with customers in real-time and humanize their brand through authentic interactions and storytelling. Overall, combining the efficiency of technology with the empathy and personalization of human interactions can help companies build stronger connections with customers in a digital-first world.