How can companies ensure that the use of technology in their customer appreciation efforts maintains a human touch and does not feel overly automated or impersonal?

Companies can ensure that the use of technology in their customer appreciation efforts maintains a human touch by personalizing interactions with customers, such as using their names and past purchase history. They can also incorporate elements of surprise and delight in their automated messages or rewards to make customers feel special and valued. Additionally, providing easy access to human customer service representatives for more complex issues or personalized assistance can help to balance the use of technology with personalized interactions. Overall, companies should focus on creating a seamless and integrated experience that combines the efficiency of technology with the warmth of human interaction.