How can companies strike a balance between utilizing technology to enhance customer appreciation efforts while still maintaining a human touch in their interactions with customers?

Companies can strike a balance by using technology to gather data and insights on customer preferences and behaviors, allowing them to personalize their interactions. They can also use technology to streamline processes and provide efficient customer service. However, it is important for companies to also prioritize human interaction by training staff to be empathetic, responsive, and proactive in addressing customer needs. By combining the efficiency of technology with the personal touch of human interaction, companies can create a customer experience that is both efficient and emotionally satisfying.