How can businesses strike a balance between utilizing technology to enhance the customer experience and maintaining a human touch in their interactions with customers in today's digital age?

Businesses can strike a balance by using technology to streamline processes and provide personalized experiences, while still prioritizing human interaction when it adds value. This can be achieved by leveraging data analytics to understand customer preferences and behavior, and using automation for routine tasks. Businesses should also invest in training their employees to provide exceptional customer service and build relationships with customers. Ultimately, the key is to blend technology with human touch to create a seamless and engaging customer experience.