How can businesses effectively balance the use of technology and human touch to maintain a customer-centric culture in the digital age?

Businesses can effectively balance the use of technology and human touch by integrating automation and AI tools for efficiency while still providing personalized interactions with customers. They can utilize data analytics to understand customer preferences and tailor their approach accordingly. Training employees to effectively communicate and empathize with customers is crucial in maintaining a customer-centric culture. Regularly seeking feedback from customers and adapting strategies based on their input can also help businesses strike a balance between technology and human touch.