How can businesses strike a balance between utilizing technology to enhance their customer-centric culture and maintaining the human touch in their interactions with customers in today's increasingly digital world?

Businesses can strike a balance between utilizing technology and maintaining the human touch by leveraging automation for routine tasks while reserving personal interactions for more complex or emotional customer needs. They can also invest in training employees to effectively use technology to enhance customer experiences while still emphasizing the importance of empathy and personal connection. Additionally, businesses can gather feedback from customers to understand their preferences for digital interactions versus human interactions and tailor their approach accordingly. Overall, it is essential for businesses to integrate technology thoughtfully to complement, rather than replace, human interactions in order to create a seamless and customer-centric experience.