How can businesses strike a balance between using technology like AI and machine learning to enhance customer experiences while still maintaining a human touch in their interactions with customers in today's digital age?

Businesses can strike a balance by using AI and machine learning to streamline processes, personalize customer interactions, and provide efficient service. However, it is important to ensure that human touch is not lost by implementing strategies such as personalized messaging, human customer service representatives for complex issues, and maintaining a strong focus on empathy and understanding. By leveraging technology to enhance customer experiences while still prioritizing human interactions, businesses can create a seamless and personalized experience for their customers in today's digital age.