How can employees effectively balance the use of technology and human touch to create personalized and memorable customer experiences in today's digital age?

Employees can effectively balance the use of technology and human touch by leveraging technology to gather customer data and preferences, allowing them to personalize interactions. They can then use this information to tailor their communication and service to meet the unique needs of each customer. However, it is important for employees to also incorporate human touch by demonstrating empathy, active listening, and genuine care in their interactions to create memorable experiences. Finding the right balance between technology and human touch will help employees build strong relationships with customers and foster loyalty in today's digital age.