In what ways can companies strike a balance between utilizing advanced technology to improve the customer experience while still maintaining a human touch in their interactions?

Companies can strike a balance by incorporating advanced technology, such as AI chatbots or personalized recommendations, to streamline processes and provide efficient service. However, they should also ensure that there are still opportunities for customers to interact with human representatives when needed, for more complex inquiries or emotional support. Training employees to effectively use technology while still maintaining empathy and personal connection with customers is crucial. Additionally, gathering feedback from customers regularly can help companies understand where they may need to adjust their technology-human interaction balance.