In what ways can businesses ensure that their use of technology and human interaction complements each other to enhance the overall customer experience, rather than creating a disconnect or barrier for customers in today's increasingly digital world?

Businesses can ensure that their use of technology and human interaction complements each other by integrating technology seamlessly into the customer experience, rather than relying on it exclusively. This includes providing easy access to human support when needed, offering personalized interactions, and maintaining a human touch in customer interactions. Businesses should also prioritize training their employees to effectively use technology and provide exceptional customer service to bridge the gap between digital tools and human interaction. Overall, creating a balance between technology and human touch will help businesses enhance the customer experience and build stronger relationships with their customers in today's digital world.