How can companies strike a balance between utilizing technology to enhance personalized remote CX experiences and maintaining authentic human connections with customers?

Companies can strike a balance by leveraging technology to gather data and insights on customer preferences and behaviors, allowing for more personalized interactions. They can then use this information to tailor their communication and offerings to each individual customer. However, it is essential for companies to also prioritize human interactions by providing avenues for customers to easily reach out to a real person for assistance or support. This can include offering live chat options, personalized email responses, or dedicated customer service representatives who can provide a personalized touch to the overall customer experience. Ultimately, companies should aim to seamlessly integrate technology into their customer experience strategies while still prioritizing authentic human connections to build trust and loyalty with their customers.