In what ways can companies ensure that their use of technology for personalized customer interactions does not overshadow the importance of genuine human connection in a virtual or socially distanced environment?

Companies can ensure that their use of technology for personalized customer interactions does not overshadow human connection by prioritizing empathy and emotional intelligence in their interactions. They can also provide training to their employees on how to effectively use technology to enhance, rather than replace, human connection. Additionally, companies can incorporate personalized touches, such as handwritten notes or personalized videos, to create a more personal and genuine connection with customers. Finally, companies should regularly solicit feedback from customers to ensure that their use of technology is enhancing, rather than detracting from, the human connection in a virtual or socially distanced environment.