How can companies strike a balance between utilizing technology to personalize customer interactions and maintaining a genuine human connection in order to foster long-lasting relationships and drive business growth?

Companies can strike a balance by using technology to gather data and insights about customers' preferences and behaviors, allowing for more personalized interactions. However, it is essential for companies to also prioritize human interaction by training employees to engage with customers in a genuine and empathetic manner. By combining technology with human touch, companies can build trust, loyalty, and emotional connections with customers, ultimately fostering long-lasting relationships and driving business growth. Regularly seeking feedback from customers and adapting strategies accordingly can help companies maintain this balance effectively.