How can companies strike a balance between utilizing technology to enhance customer connections and maintaining the trust and privacy of their customers in an ever-evolving digital landscape?

Companies can strike a balance by being transparent about how they use customer data and ensuring it is protected. Implementing strong data security measures and obtaining customer consent before using their data can help build trust. Using technology to personalize customer experiences without compromising privacy, and regularly updating privacy policies to align with regulations can also help maintain trust while enhancing customer connections in the digital landscape.

Keywords

technology customer connections trust privacy data security

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