How can companies strike a balance between utilizing cutting-edge technology to enhance customer experience and maintaining a human touch to ensure authenticity in a virtual environment?

Companies can strike a balance by integrating technology that enhances customer experience while still prioritizing human interaction. This can be achieved by using AI and automation for efficiency, but ensuring that there are opportunities for personalized, human interactions when needed. Companies can also invest in training their employees to effectively use technology while maintaining a human touch in their interactions with customers. Additionally, soliciting feedback from customers regularly can help companies understand when and where to incorporate technology without sacrificing authenticity.