How can businesses strike a balance between utilizing self-service technology for efficiency and maintaining a high level of customer satisfaction and personalization?

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Businesses can strike a balance by offering self-service options while still providing personalized support for customers who prefer human interaction. This can be achieved by implementing user-friendly self-service technology that is accessible and intuitive, while also ensuring that customers have the option to speak with a live representative when needed. Additionally, businesses can gather feedback from customers to continuously improve their self-service offerings and tailor their services to meet individual needs. By combining technology with personalized customer service, businesses can enhance efficiency without sacrificing customer satisfaction.