How can companies effectively balance the need for strong security measures with the desire to provide a user-friendly and seamless experience for customers when developing standardized interfaces and APIs?

Multi-Factor Authentication
Companies can effectively balance the need for strong security measures with providing a user-friendly experience by implementing multi-factor authentication, encryption, and regular security audits. They can also prioritize user education on security best practices to mitigate risks. Additionally, utilizing secure coding practices and regularly updating software can help maintain a secure environment while ensuring a seamless user experience. Lastly, companies should prioritize user feedback and usability testing to ensure that security measures do not compromise the overall user experience.