How can businesses maintain a balance between being proactive in their personalized communication with customers post-"Wow-Moments" while also respecting their boundaries and privacy?

Businesses can maintain a balance by implementing clear and transparent communication policies that outline how customer data will be used. They can also provide customers with the option to opt-out of personalized communication if they choose. Additionally, businesses can use data analytics to understand customer preferences and tailor their communication accordingly, ensuring that it is relevant and not intrusive. Finally, businesses can periodically review and update their communication strategies to ensure they are in line with evolving privacy regulations and customer expectations.