How can companies strike a balance between providing personalized recommendations to customers without compromising their privacy and data security on online platforms?

Companies can strike a balance by implementing strict data protection measures such as encryption and secure storage of customer data. They can also provide transparency to customers about how their data is being used and give them control over what information is shared. Additionally, companies can use anonymized data and aggregate customer preferences to provide personalized recommendations without compromising individual privacy. It is important for companies to prioritize customer trust and ensure that their data security practices comply with regulations such as GDPR.