How can businesses effectively balance the need for personalized customer interactions with the desire for efficiency and scalability in providing customer service?

Businesses can effectively balance the need for personalized customer interactions with efficiency and scalability by implementing technology such as CRM systems to track customer preferences and history. They can also train employees to provide personalized service while utilizing automation tools for repetitive tasks. Additionally, businesses can segment their customer base to prioritize personalized interactions for high-value customers while using self-service options for routine inquiries. Overall, a strategic combination of technology, training, and segmentation can help businesses achieve a balance between personalized interactions and efficiency in customer service.