How can companies strike a balance between delivering personalized experiences to customers while also respecting their privacy and maintaining trust?

Companies can strike a balance between delivering personalized experiences to customers while respecting their privacy by being transparent about the data they collect and how it will be used. They can also give customers control over their personal information by allowing them to opt-in or opt-out of data collection and sharing. Additionally, companies can prioritize data security and compliance with regulations such as GDPR to build trust with customers. By implementing clear privacy policies, obtaining consent for data usage, and ensuring data protection measures, companies can provide personalized experiences while maintaining customer trust and privacy.