How can companies strike a balance between personalization and privacy when using digital tools to enhance the customer experience?

Companies can strike a balance between personalization and privacy by being transparent about the data they collect and how it will be used. They can also give customers control over their data by allowing them to opt-in or opt-out of certain personalization features. Additionally, companies can prioritize data security measures to protect customer information from breaches or misuse. By implementing clear privacy policies and strong security measures, companies can enhance the customer experience while respecting their privacy.