How can companies strike a balance between using customer data to create personalized experiences and respecting customer privacy to avoid being perceived as intrusive or invasive?

Companies can strike a balance by being transparent about how they collect and use customer data, obtaining clear consent before gathering personal information, and allowing customers to easily opt out of data collection. They can also prioritize data security and ensure that customer information is protected from breaches. Additionally, companies can focus on providing value to customers through personalized experiences rather than solely using data for targeted marketing. By demonstrating a commitment to privacy and delivering relevant, valuable experiences, companies can build trust with customers and avoid being seen as intrusive.