How can businesses ensure that the personalized interactions facilitated by technology do not come across as intrusive or invasive to customers in today's digital age?

Businesses can ensure that personalized interactions facilitated by technology do not come across as intrusive or invasive by obtaining explicit consent from customers before collecting and using their data. They should also be transparent about how customer data is being used and provide clear options for opting out of personalized interactions. Additionally, businesses can tailor their communications to be relevant and timely, avoiding bombarding customers with excessive messages. Lastly, businesses should prioritize data security and privacy measures to build trust with customers and demonstrate their commitment to protecting their information.