How can brands strike a balance between utilizing customer data to create personalized experiences while also respecting customer privacy and maintaining trust?

Brands can strike a balance by being transparent about their data collection practices and obtaining explicit consent from customers before using their data. They should also prioritize data security and compliance with regulations such as GDPR to protect customer privacy. Additionally, brands can offer options for customers to control the types of data collected and how it is used to ensure trust is maintained. By focusing on providing value and relevance in personalized experiences rather than invasive tactics, brands can build stronger relationships with customers while respecting their privacy.