How can companies effectively balance the use of non-monetary incentives with monetary rewards to create a comprehensive customer loyalty program that drives positive CX behavior and fosters long-term customer relationships?

Companies can effectively balance the use of non-monetary incentives with monetary rewards by understanding their customers' preferences and motivations. They can offer personalized rewards and incentives based on customer behavior and preferences. By combining tangible rewards like discounts or free products with intangible benefits such as exclusive access or personalized experiences, companies can create a comprehensive loyalty program that caters to different customer needs and drives positive CX behavior. This approach helps foster long-term relationships by creating a sense of value and appreciation for customers beyond just transactions.