How can companies ensure that their use of innovative technology in customer interactions does not compromise customer trust and loyalty, and instead strengthens the relationship between the company and its customers?

Companies can ensure that their use of innovative technology in customer interactions does not compromise customer trust and loyalty by being transparent about the technology being used and how it benefits the customer. They should prioritize data security and privacy to protect customer information. Companies should also provide training and support to customers to help them navigate and understand the technology being implemented. Additionally, seeking feedback from customers and continuously improving the technology based on their input can help strengthen the relationship between the company and its customers.