How can companies effectively balance the need to innovate and adapt to changing market demands while also maintaining a strong focus on customer-centricity and ensuring that their customers' needs are always at the forefront of decision-making processes?

Companies can effectively balance the need to innovate and adapt to changing market demands by incorporating customer feedback into their innovation processes. This ensures that new products or services align with customer needs. Additionally, companies can prioritize customer-centricity by fostering a culture that values customer satisfaction above all else. By continuously gathering customer insights and data, companies can make informed decisions that prioritize customer needs while still driving innovation in response to market changes. Ultimately, maintaining a strong focus on customer-centricity will help companies build long-lasting relationships with their customers and remain competitive in the market.